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一、适度的饥饿政策市场一旦成熟,往往意味着产品好销,货物的吞吐量非常大。货物供应得越多,二批的恐慌情绪越浓,就越急于低价出货,市场价格就越不稳定。湖南某厂家的一款年销量过百万件的畅销产品,多年来存主销市场的二批价格体系都处于倒挂状态, 不但总经销声称利润低下、赚不到钱,二批渠道更是怨声载道,说自己连搬运工都不如。厂家也想了很多的办法,甚至不惜亏本搞渠道促销,以弥补渠道利润的不足。但事情往往事与愿违:促销力度越大,价格体系倒挂得越厉害,来自渠道的怨言也越多。最糟糕的是,二批渠道似乎摸清了厂家的这种操作思路,每
A. Moderate hunger policy Once the market matures, it often means that the products are sold well and the throughput of the goods is very large. The more goods are supplied, the more panicked the second batch, the more eager to ship at low prices and the more unstable the market price. A manufacturer in Hunan has sold more than 10,000 pieces of its best-selling products. Over the years, the two batches of price systems in the depository and marketing market have been in an upside-down state. Not only does the total distribution claim that the profits are low, they cannot make money, and the second batch of channels is even more dissatisfied. , saying that he is even worse than the porter. Manufacturers also think of a lot of ways, even at a loss to engage in channel promotions to make up for the lack of channel profits. But things are often counterproductive: The greater the promotion, the more the price system is upside down, and the more complaints from the channel. The worst thing is that the second batch of channels seems to have a clear understanding of the manufacturer’s operating ideas.