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品牌管理师处于组织或企业品牌文化管理的核心地位,不但掌握着组织或企业前途与命运的知识产权核心竞争力,还要负责组织或企业的无形资产的运作和增值的核心工作。知识产权的有效管理又给企业增加了无形资产的力量,促进了企业的管理模式的变革发展需要。企业形象的信息通过品牌管理师管理运作达到了营销计划目标,品牌管理师在企业发展的创新驱动中确定了核心地位。
Brand managers are at the core of the organization or corporate brand culture management. They not only hold the core competitiveness of the intellectual property of the organization or enterprise in the future and fate, but also are responsible for the operation and value-added core of the organization or enterprise’s intangible assets. The effective management of intellectual property has added to the enterprise the power of intangible assets and promoted the reform and development of the enterprise’s management mode. Corporate image information through the management of brand management division to achieve the goal of marketing plans, brand management division in the development of enterprises determined to drive the core position.