必须重视企业文化建设 企业文化是伴随着现代工业文明发展的企业管理的崭新领域。与传统的管理思想相比,它更关注的是企业在追求和实现其目标的过程中,所表现出来的企业精神、企业形象,以及企业的经营哲学、价值准则和行为规范。现代企业管理的理论和实践不断证实,企业中这些比“经济”因素更深层的“文化”因素,是企业生存和发展的基础。因此,研究和倡导企业文化,其意义已远远超出企业的具体管 Must pay attention to the construction of corporate culture Corporate culture is a new area of ​​corporate management accompanied by the development of modern industrial civilization. Compared with traditional management ideas, it is more concerned with the enterprise spirit, corporate image, and the company’s operating philosophy, values, and norms of behavior that enterprises in the process of pursuing and achieving their goals. The theory and practice of modern business management have continuously confirmed that these “cultural” factors in enterprises that are deeper than “economic” factors are the basis for the survival and development of enterprises. Therefore, research and advocacy of corporate culture have implications that go far beyond corporate specific management.