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两个体能相同的人角力移重。甲只拼蛮力,一小时未移动一公里／吨,乙选用并组合了移重机械,掌握了驾驭技术,一小时移动一百公里／吨。两个实力相当的企业角逐市场。甲只注重数量:多投入、多产出、多推销、多让利,多服务,得势一时,难以持久。乙重视产品和技术的设计创新,更重视企业的全面创新:资本营运市场化和专业化,降低营运成本与风险;开发人力资源,杜绝人力浪费,用优秀人才加强营销和研发;让先进技术开路,以实用技术做基础,淘汰不当与过时技术;推动企业组织结构扁平化,组织沟通信息化,组织行为规范化, 组织监督多元化;实行生产与营销移位,设计与营销也移位,用顾客需求指引生产与设计。乙全面创新之后,付出超过甲十倍,收益超过甲百倍。不久,甲无声无息地退出了市场。
Two people with the same physical ability to shift their weights. A only brute force, one hour did not move a kilometer / ton, B selected and combined weight-shifting machinery, mastered the control technology, moving one hundred kilometers an hour / ton. Two very competitive enterprises compete for the market. A focus only on the number: more input, more output, more sales, more profits, more services, the potential temporary, difficult to sustain. B attaches great importance to product and technology design innovation, pay more attention to the overall innovation of enterprises: capital operation market and specialization, reduce operating costs and risks; develop human resources, eliminate manpower waste, with talented people to strengthen marketing and research and development; advanced technology open , With practical technology as the foundation to eliminate inappropriate and outdated technologies; to promote the flat organizational structure, organizational communication and information, organizational behavior standardization, organizational diversification; implementation of production and marketing shift, design and marketing shift, with customers Demand guidance production and design. B after a comprehensive innovation, pay more than ten times, more than a hundred times earnings. Soon, A quietly out of the market.