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随着2009年1月7日三张3G牌照的下发,迄今已满一年。在这过去的一年里,三家运营商对自家3G网络的建设和宣传可谓尽心竭力。不过,在貌似火爆的全民3G的图景下,潜藏着这样一个运营商不容回避的问题:在投入了巨额资本后,采用现行的数据服务收费的运营方法能否持续,能否长久的吸引客户买单,单纯靠这种方法又能否实现盈利,如果答案是否定的,那么运营商又该如何突破困局,实现盈利?
With the issuance of three 3G licenses on January 7, 2009, it has been one full year. In the past year, three operators dedicated themselves to the construction and promotion of their own 3G networks. However, the seemingly hot universal 3G scenario lurks such a problem that operators can not shy away from: After investing huge amounts of capital, whether the operation method of charging using the current data service can last and whether it will attract customers for a long time , Simply rely on this method can achieve profitability, if the answer is no, then how operators should break through the dilemma and achieve profit?