“……要善于用全球的焦点资源来为企业服务……用最小的成本获得了最大的收益。”在被别的行业视为盛宴的千载难逢的奥运,在运动品牌们看来,却成为了一道很难迈过去的坎儿。“奥运会极有可能是国际巨头对本土品牌集体清缴的最佳良机。”福建匹克集团副总裁兼总经理许志华忧心忡忡地告诉《当代经理人》记者. “... to be good at using the global resources to serve the enterprise ... with the least cost to get the maximum benefit.” In the other industry as a feast of the once-in-a-lifetime Olympic Games, the sports brand seems, but Become a very difficult to step forward Kaner. “The Olympic Games will most likely be the best opportunity for the international giants to collectively pay local brands.” Xu Zhihua, vice president and general manager of Fujian Pick Group, was worried about telling reporters on “Contemporary Managers.”