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农业是个技术活,钟文彬曾经是农业体系里的一个技术人员。如今,越来越多人记住他是因为“农业媒婆”这个身份。打造农业TED几年前,钟文彬在浙江大学做农业服务,业务范畴是农产品区域公用品牌的调研。他调研了全国两干个品牌,经过层层评估,转化成量化指标,做出农产品里的“福布斯排行榜”。这段工作经历,让他了解到农业的盲区:为什么农业赚钱难,成熟度最低,因为农业服务体系不健全。
Agriculture is a technical work, Zhong Wenbin was a technician in the agricultural system. Today, more and more people remember him because of his status as an “agricultural matchmaker.” A few years ago to create agricultural TCE, Zhong Wenbin Zhejiang University to do agricultural services, business areas of agricultural products is a common brand research. He investigated two brands in the country, after several layers of assessment, into quantitative indicators, make agricultural products in the “Forbes list.” This work experience, let him understand the blind spots in agriculture: why agriculture makes money difficult, the lowest maturity, because the agricultural service system is not perfect.