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在福建自贸区背景下,中小企业首先面临着资金缺乏、融资渠道窄、融资成本高的问题;其次,中小企业财务人员的专业知识匮乏,导致投资效果不良;第三,中小企业在市场上竞争较弱,尤其是在成立福建自贸区以后,市场经济的压力也越来越大。在我国经济形势中,中小企业的发展是我国经济发展的主力军,分析中小企业的投资现状与发展问题,是解决中小企业经济发展的关键。有效的投资决策是中小企业可持续发展与盈利的重要依据。本文通过结合在福建自贸区带来的机遇与挑战,分析中小企业投资决策的影响因素与方法—决策树与TOPSIS模型,并且提出改善中小企业投资决策的建议,为中小企业有效的投资决策提供理论依据。
In the context of Fujian Free Trade Zone, SMEs are faced with the problem of lack of funds, narrow financing channels and high financing costs. Second, the lack of professional knowledge of SME finance staff led to poor investment results. Third, SMEs in the market The competition is weak. Especially after the establishment of the Fujian Free Trade Zone, the pressure of the market economy is also growing. In our country’s economic situation, the development of small and medium-sized enterprises is the main force in the economic development of our country. Analyzing the current and development problems of small and medium-sized enterprises is the key to solving the economic development of small and medium-sized enterprises. Effective investment decision-making is an important basis for the sustainable development and profitability of SMEs. By combining the opportunities and challenges brought by Fujian Free Trade Zone, this paper analyzes the influencing factors and methods of SME investment decision - decision tree and TOPSIS model, and puts forward some suggestions to improve the investment decision of SMEs, and provides the effective investment decision for SMEs Theoretical basis.