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近年来,随着视频网站的增加,网络动画异军突起,发展迅速。但由于网络本身是一个“免费、共享”的公共平台,因此,如何建立有效的网络动画的盈利模式是目前相关企业普遍关心的问题。文章通过对美、日、韩动画产业盈利模式的比较,并结合我国相关动画企业的一些经验,归纳了我国目前网络动画的几种盈利模式。文章指出:对网络动画盈利模式的探索不仅有利于促进我国动漫产业的发展,而且对于打造具有中国特色的动画产业有着重要的意义。
In recent years, with the increase of video websites, network animations have developed rapidly and developed rapidly. However, since the network itself is a public platform of “free, shared ”, how to establish an effective profit model of network animation is a common concern of relevant enterprises at present. By comparing the profits of the animation industry in the United States, Japan and South Korea and combining with some experiences of the related animation companies in China, the article summarizes several profit models of the current network animation in China. The article points out that the exploration of the profit model of network animation not only helps to promote the development of cartoon industry in our country, but also has an important significance for building the animation industry with Chinese characteristics.