一、企业文化建设是施工企业立足市场的基础 企业文化是一种凝聚人心以实现自身价值、提升企业竞争力的无形力量和资本,具有很强的承继性时代性。就施工企业而言,企业文化建设的基础,必须面向市场,立足现场,服务顾客。 首先,企业文化建设贯穿于营销活动中。在市场经济条件下,建筑施工 I. The construction of corporate culture is the basis for construction companies to establish a foothold in the market The corporate culture is an intangible force and capital that condense people’s hearts to realize their own values ​​and enhance their competitiveness. It has a strong inherited nature. In terms of construction companies, the foundation of corporate culture construction must be market-oriented, based on the scene, and serve customers. First of all, corporate culture construction runs through marketing activities. Under market economy conditions, construction