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作物解决方案最早由国外农化企业提出,其显着的效果和潜在的价值引发了更多农资企业的关注。在机遇和挑战面前,国内一些农资企业纷纷加强了研究和投入,从种子、植物营养、病虫害防治、植保机械等角度全方位关注作物,共同推行作物解决方案在行业内的发展正成为众多农资企业,尤其是农化企业参与并不断实践的重要课题。根据各自的特点和定位,如何因地制宜地制定作物解决方案?在方案的实施过程中还需要重视哪些必备的因素?方案的落地应该通过建立何种营销模式来不断推进……
The earliest crop solutions proposed by foreign agrochemicals enterprises, their remarkable results and potential value triggered more attention of agricultural resources. In the face of opportunities and challenges, some agricultural capital enterprises in China have stepped up their research and investment in succession. They have been paying attention to crops from the aspects of seeds, plant nutrition, pest and disease control, plant protection machinery, and jointly promoting the development of crop solutions in the industry. Capital enterprises, especially agrochemical enterprises to participate in and continue to practice an important issue. According to their own characteristics and positioning, how to develop crop solutions to local conditions? In the implementation process of the program also need to pay attention to what are the necessary factors? Program landing through the establishment of what kind of marketing model to continue to advance ......