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针对东营烟草在传统营销中出现的实际问题,以ArcGIS和Android为开发平台结合Flex和J2EE技术对烟草精细化营销管理平台进行开发,开发软件实现在后台,能够为决策层提供辅助决策以及辅助计划分解及下达;在中台,能够为管理人员提供包括辅助合理布局、优化客户关系管理、收集绩效信息、数据同步及分析;在前台,能够为执行层的员工提供信息采集、工作指导及零售客户经营指导的服务。
In view of the actual problems that Dongying Tobacco appeared in the traditional marketing, ArcGIS and Android as the development platform combined with Flex and J2EE technology to develop tobacco refinement marketing management platform, develop software in the background, to provide decision-making assistance decision-making and auxiliary programs Decomposition and release; in the Taiwan, to provide management, including supporting the rational distribution, optimizing customer relationship management, performance information collection, data synchronization and analysis; in the foreground, to provide employees with executive-level information collection, job guidance and retail customers Business guidance services.