抛弃PS,走亲民路线,这种体贴的营销方式使Aerie去年销量大增9%。不是所有人都能做天使,自然无PS风格正在成为内衣品牌新王道。2014年内衣市场竞争激烈,作为内衣品牌的王者,Victoria’s Secret(维多利亚的秘密,下称“维秘”)凭借最大的市场份额挤掉了不少内衣品牌。但近年来面对固步自封的质疑以及每年不少高人气的“维秘天 Abandon the PS, take the people-to-people line, this thoughtful marketing approach to Aerie sales soared 9% last year. Not everyone can do an angel, naturally no PS style is becoming the underwear brand new king. 2014 underwear market competition, as the king of underwear brand, Victoria’s Secret (Victoria’s Secret, hereinafter referred to as ”Victoria secret") with the largest market share out of a lot of underwear brand. However, in recent years, the Chinese have been complacent about their doubts as well as the high popularity every year