我国正式加入WTO，为我国出版行业的生存和发展，描绘了一幅不同往常的图景：一方面，国外出版发行企业挟雄厚的资金实力、娴熟的竞争技巧和大量的优秀产品而来，使我国的出版行业将出现一片前所未有的繁荣景象；另一方面，对国内大多数刚刚摆脱“事业化机制、企业化管理”的出 China’s formal accession to the WTO, for the survival and development of China’s publishing industry, depicts a different picture of the past: on the one hand, foreign publishing and distribution companies relying on strong financial strength, skilled competition skills and a large number of outstanding products, so that our country Publishing industry will appear an unprecedented prosperity; the other hand, most of the domestic just emerging from the “institutionalization of the enterprise management” out