企业品牌战略在企业总体战略的地位始终处于领先地位，是企业参与市场竞争立于不败之地的基本保证；以名牌企业为龙头，组建大型企业集团是增加与国际名牌抗衡的发展趋势。一般说来，已是全国名牌的企业，在制造下阶段的战略目标时，必须在５—１０年内，把创立世界名牌作为最 The corporate brand strategy has always been in the leading position in the overall strategy of the enterprise and is the basic guarantee for the enterprises to participate in the market competition in an invincible position. Taking the brand-name enterprises as the leader, the formation of large-scale enterprise groups is a development trend that increases against the international brand names. In general, it is already a national brand-name enterprise. When it is in the next stage of its strategic goals, it must be the most established brand in the world within 5-10 years.