最近“李宁”的新广告片开始投放播出。然而笔者在欣赏了“李宁”新的广告创意及广告口号后,却由此为“李宁”所走的方向隐隐感到担忧,愿在此试述一二。一、追求个性,所以改变新广告创意是这样的:一个年轻的保安在下班后脱去制服,换上了“李宁”牌休闲运动装,他自由自在地奔跑、跳跃,不时做几个漂亮的鞍马托马斯全旋动作(这是“李宁”广告的招牌动作之一,几乎在它的每支广告片中都出现 The recent “Li Ning” new commercials began to broadcast. However, after enjoying the new advertising idea and advertising slogan of “Li Ning”, I hereby express my concern for the faint direction of “Li Ning” and I would like to elaborate on this. First, the pursuit of individuality, so to change the new creative idea is this: a young security officer off after get off work uniforms, put on the “Li Ning” brand casual sportswear, he was free to run, jump, from time to time to do a few beautiful Pommel horse Thomas full swing action (this is the “Li Ning” one of the signs advertising, appear in almost every one of its commercials