在现代社会,人们不仅注重自身的物质追求,同时也注重自身的精神追求,而电视节目是满足人们精神需求的主要途径,由此导致电视节目需要不断进行自我提升,在了解观众需求的同时,也能充分发挥自身的引导价值,全方位的对其节目进行策划,以此保障电视节目得以健康、长远的发展。 In modern society, people not only pay attention to their own pursuit of materiality, but also pay attention to their spiritual pursuit. Television programs are the main way to meet people’s spiritual needs. As a result, television programs need to constantly improve themselves. While understanding audience’s needs, But also give full play to their own guiding value, all-round planning of their programs, in order to protect TV programs to healthy and long-term development.