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通过攀钢(集团)公司抓质量促管理为例证,明确提出了实施名牌战略,追求一流品牌的企业振兴举措:弘扬“攀登”精神,建设企业文化是提高经济效益,增强竞争能力的最佳途径;搞好产品开发攻关,提高产品质量档次是提高经济效益,增强竞争能力的基本条件;深化企业管理,健全质量体系是提高经济效益,增强竞争能力的重要措施;注重人才培养,实施跨世纪人才工程是提高经济效益,增强竞争能力的可靠保证。
Through the example of Panzhihua Iron and Steel (Group) Co., Ltd. focusing on quality promotion and management, it clearly put forward the corporate rejuvenation measures of implementing brand strategy and pursuing first-class brand: Carrying forward the spirit of “climbing” and building a corporate culture are the best ways to enhance economic efficiency and enhance competitiveness ; Do a good job of product development research, improve product quality grade is to improve economic efficiency and enhance competitiveness of the basic conditions; deepen business management, improve the quality system is to improve economic efficiency and enhance competitiveness important measures; pay attention to personnel training, the implementation of cross-century talent Engineering is to improve economic efficiency, enhance the competitiveness of a reliable guarantee.