危机是人类社会不可避免的现象,政府借助媒体成功化解危机的案例也不胜枚举。公共危机管理,实质上是政府借助传媒实现危机信息的管理。大众传媒在政府危机公关中的作用日益突出,大众传媒在政府危机公关中的地位十分重要。 Crisis is an inevitable phenomenon in human society. There are numerous cases in which the government succeeds in resolving the crisis through the media. Public crisis management is essentially the government’s management of crisis information through the media. The role of the mass media in the government crisis public relations has become increasingly prominent. The status of the mass media in the government crisis public relations is very important.