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在数字化技术和社会阶层“碎片化”的推动下,我国电视频道已经经历了从综合频道到专业频道、分众化甚至小众化频道的变革,而且还将从综合、单向、单线型频道形态向个人化、自由双向、网络型频道形态演变。在我国现有体制环境下,在电视频道演变的过程中,促进频道形态“适者生存”的重要因素是建立和完善媒体资源管理系统,寻找与新频道形态对应的营利模式。
Driven by digital technology and social stratum “fragmentation ”, China’s television channels have undergone a transformation from integrated channel to professional channel, popularized and even miniaturized channels, and will also transform from integrated, one-way, single-line Channel shape to personalized, free two-way, network-based channel shape evolution. Under the current institutional environment in our country, an important factor in promoting the channel shape “survival of the fittest ” in the evolution of the television channel is to establish and improve the media resource management system and find the profit-making mode corresponding to the new channel shape.