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本文基于沉浸理论,以认知—沉浸体验—体验行为为主线解释了社会化问答社区用户持续知识共享行为的积极情绪体验驱动路径。本文对在线243个调查用户的有效问卷进行实证分析,研究结果显示,社会化问答社区用户持续知识共享行为的形成路径分为三个阶段,分别为先前知识共享任务特征和自身特征认知、沉浸体验、体验行为;同时也验证了沉浸体验作为形成持续知识共享这一体验行为的关键因素,在即时反馈、清晰目标、挑战与技能平衡、知识质量以及用户的自我效能和认知新奇性等认知因素与持续知识共享行为之间的作用机制。
Based on the theory of immersion and the cognitive-immersive experience-experiential behavior, this paper explains the positive emotional experience-driven path of continuous knowledge sharing behavior of social quiz community users. This paper conducts an empirical analysis of the valid questionnaires of 243 online surveyed users. The results show that the formation of social Q & A community users’ continuous knowledge sharing behavior is divided into three stages, which are the previous knowledge sharing task characteristics and their own characteristics of cognition, immersion Experience and experiential behavior. At the same time, it also verifies that immersion experience is the key factor to form the experience sharing behavior of continuous knowledge sharing. In terms of immediate feedback, clear goals, challenges and skills balance, knowledge quality, users self-efficacy and cognitive novelty The Mechanism of Action between Knowledge Factors and Continuous Knowledge Sharing Behavior.