中国人民大学新闻学院教授喻国明在2007年第6期《当代传播》(双月刊)发表《从规模经济到范围经济》一文,指出:一直以来,传媒竞争的基本逻辑就是通过规模化的扩张来追求自身的市场占有率,在市场占有率的价值逻辑之下,规模数量几乎成了衡量媒介价值的唯一指标。但 Yu Guoming, a professor of the School of Journalism at Renmin University of China, in his article “Contemporary Economy” (Bimonthly) published the article “From Economies of Scale to Economies of Scope” in the sixth issue of 2007, pointing out that the basic logic of media competition has always been pursuing through large-scale expansion Own market share, in the logic of the value of market share, the size of the number has almost become the only measure of the value of media indicators. but