雷士的渠道精神确实与其他很多品牌不同:很多品牌代理就是买卖关系,过于注重结果而忽略了市场培育的过程,当代理商的业绩一旦达不到厂商的预期,马上引入第二家经销商分散市场,或者直接取缔代理资格。而雷士,不会轻易放弃任何—个商家,而是不断支持经销商、帮助经销商分析市场、出谋划策,突破“瓶颈”。 NVC’s channel spirit is indeed different from many other brands: many brand agents are buying and selling relationships, over-focusing on results and ignoring the process of market nurturing. Once the agent’s performance does not meet the manufacturer’s expectations, it immediately introduces a second distributor. Disperse the market, or directly ban the qualifications of agents. NVC will not easily give up any business, but will continue to support distributors, help dealers analyze the market, make plans, and break through the “bottleneck”.