论文部分内容阅读
中国选秀类节目自2004年起至今,已经走过了近十年的历程。十年间,传播技术的进步使得选秀类节目能够通过技术手段与受众做更多的互动,从而对节目进行更好的推广和营销,微博即利用最为广泛、接触人群最广的新媒体之一。本文从传播学视角出发,分析微博具有信息整合与汇聚、开放性的信息传播以及构成受众之间“弱连带”关系的传播特性,并根据广西卫视《一声所爱·大地飞歌》官方微博的实际运营情况,提出其官方微博运营应着力于打造内容推广平台、话题制造平台、传受互动平台以及价值传递平台。
China’s draft program since 2004 so far, has gone through nearly a decade of history. In the past ten years, the progress of communication technology has enabled draft programs to interact more with audiences through technical means to promote and market programs better. Weibo is one of the most widely used and widely exposed new media . From the perspective of communication science, this paper analyzes the communication characteristics of Weibo with the information integration and convergence, the open information transmission and the relationship between the audience and the “Weak Link” The actual operation of the official microblogging, put forward its official Weibo operation should focus on creating content promotion platform, topic manufacturing platform, spread interactive platform and value delivery platform.