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在购剧之初,我们就认定要把新版《三国》作为一个爆发点,拓展出以“三国季”为核心的编播季策划,在大剧目的推广和营销上实现大手笔的策划与执行。持续了48天的鸿篇巨制《三国》的全国首播已经落下帷幕,纵观号称“史上最贵电视剧”新版《三国》从宣传到播出的整个过程,它的价值绝不仅仅在于对收视率的阶段性拉动,对于电视人而言,它更意味着在新收视竞争时代,电视媒体的选剧策略、编排策略、资源整合能力、持续性收视吸引及阶段性爆破宣传的整体“大剧营销”能力。
At the beginning of the drama, we decided to use the new version of the “Three Kingdoms” as a starting point to expand the planning of the series of sowing and broadcasting with the core of the “Three Kingdoms” and to make generous plans and plans for the promotion and marketing of the major productions. carried out. The debut of the nationwide premiere of the “Three Kingdoms” which lasted for 48 days has come to an end. Looking at the whole process from propaganda to broadcasting of what is known as “the most expensive drama in history” and “the new version of the Three Kingdoms”, its value lies not only in the ratings For television, it means more in the era of new viewing competition, the TV media’s drama strategy, layout strategy, resource integration ability, continuous viewing attraction and the stage of the overall burst of propaganda “drama Marketing ”ability.