随着经济的发展和社会的进步,城市公益广告发挥着越来越突出的作用,特别是在传达政府意识、疏导社会心理,缓和社会矛盾等方面有着重要作用,是政府和民众沟通的重要桥梁,有利于唤起社会公民对社会责任和社会问题的正确认识和密切关注。但在其发展过程中,一些问题和矛盾也逐渐凸现出来,如缺乏规划、责任不清、法 With the development of economy and social progress, urban public service advertising plays an increasingly prominent role. It plays an important role in conveying government awareness, grooming social psychology, and easing social conflicts. It is an important bridge for communication between the government and the public. It is helpful to arouse the social citizen’s correct understanding and close attention to social responsibility and social issues. However, in the course of its development, some problems and contradictions have gradually emerged, such as lack of planning, unclear responsibilities, and laws.