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论文主要从两部分对鄂西品牌的塑造与整体推广进行探讨:首先从品牌整合营销的角度来探讨特产品牌战略,其次从设计的角度以品牌为中心,对品牌专卖店的设计问题进行相关策略研究。本课题通过对鄂西区域文化的理解,进行具有鄂西三峡文化特色的产品推广设计。基于鄂西地方企业品牌战略的市场性思考,有针对性地将地域特色明显的产品进行视觉品牌整合设计,解决市场需求与产品营销策略的问题,进一步明确特色产品品牌形象设计与市场的关系。
This thesis mainly discusses the shaping and overall promotion of western brand from two parts: Firstly, it explores specialty brand strategy from the angle of brand integration marketing; secondly, from the design point of view, it takes brand as the center to carry out relevant strategies on the design of brand store the study. This subject through the understanding of Western culture in western Hubei Province, with the western Hubei Three Gorges cultural characteristics of product promotion design. Based on the market-based thinking of local enterprises in Western Hubei Province, the Group systematically designed and integrated visual brands to address the market demand and product marketing strategies in a targeted manner, and further clarified the relationship between brand image design and the market of distinctive products.