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2014年以来,浙江省温州市邮政分公司主动践行“信息引领、文化养人”的战略,积极整合企业内外资源,在二维码技术的基础上,围绕“微营销”这一市场热点,开发了微信网站、“微秀”DIY明信片打印平台、微景应用系统,全力拓展“微时代”函件新市场,推进邮政传统业态转型。“微营销”的定位温州邮政的“微营销”服务,通过整合邮政资源,利用现有的微信平台技术,打造微网站、“微秀”DIY明信片打印、微景应用三个可以相互叠加的功能模块,供客户选择,并以二维码的形式
Since 2014, the post office of Wenzhou City, Zhejiang Province has taken the initiative to practice the strategy of “leading information and raising culture”, actively integrating the internal and external resources of the enterprise, and based on the two-dimensional code technology, revolves around “micro-marketing” As a market hot spot, WeChat developed “Weixiu” DIY postcard printing platform and micro-scene application system and fully expanded the new market of “Micro Era” to promote the transformation of postal traditional format. “Micro-marketing ” positioning Wenzhou post “micro-marketing ” service, through the integration of postal resources, the use of existing WeChat platform technology to create micro-site, Functional modules that can be stacked on top of each other for customer selection and in the form of QR codes