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1引言泰国印刷业对泰国的经济显得越来越至关重要。在过去10年间泰国印刷业获得了良好的国际声誉,许多印刷公司赢得了国际奖项和高质量认可。泰国印刷业的一个竞争优势是低成本,这应当归功于政府鼓励泰国印刷业成为东南亚“印刷中心”的政策,在这一政策的支持下,泰国的印刷市场扩大了规模。该政策使得大部份印刷、油墨制造和包装企业按印刷集群定位于一个区域,其强调的是私营部门、政府机构和教育院校的协作。这有助于大大减少运输成本、提高他们的出品潜能。该政策同样鼓
1 Introduction Thailand’s printing industry is becoming increasingly crucial to Thailand’s economy. The printing industry in Thailand has enjoyed a good international reputation over the past 10 years and many printing companies have won international awards and high quality approvals. One of the competitive advantages of the Thai printing industry is its low cost. This should be attributed to the government’s policy of encouraging the Thai printing industry to become a “printing center” in Southeast Asia. With the support of this policy, the printing market in Thailand has been expanded. The policy has resulted in the majority of printing, ink manufacturing and packaging companies being positioned in a cluster of print clusters, emphasizing the collaboration of the private sector, government agencies and educational institutions. This helps to significantly reduce shipping costs and improve their production potential. The same is true of the policy