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机场广告一般是指机场内部,以及机场周围的广告媒体。机场一般建设在城市郊区,占地面积巨大,周围视野空旷,客流量大,并且相较于一般场所,来往于各地机场的人群购买力较强,社会地位及收入较高,因此机场媒体资源格外受到面对中高端市场的品牌与行业的青睐。受众属性的天然契合,封闭的环境以及较大面积的挥洒创意的平台等,这些优良的特性使得诸多汽车品牌愈发
Airport advertising generally refers to the airport interior, as well as the advertising media around the airport. The airport is generally built on the outskirts of the city. It covers an area of huge area with wide open field of view and large passenger flow. Compared with ordinary places, the airport has a strong purchasing power of people, high social status and high income, so airport media resources are particularly affected In the face of high-end market brands and industries of all ages. The natural fit of the audience attributes, a closed environment and a larger area of creative platform, etc., these excellent features make a lot of car brands more