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当前,广播与新媒体日益融合,广播受众人群结构明显改变,由此带来广播理念、形态等方面的演变,作为一线广播人,真切感受其中的变化。广播如何整合资源,创新形态,提升核心竞争力,实现价值拓展,成为每一位广播人必须面对的课题。本文以嘉兴交通广播为例,结合近年来的实践,探讨多媒体融合阶段,广播创新的做法与思考。一、媒介融合给广播带来了什么1、广播生态的变化从外围环境来看,当前,手机已经成为第一大上网终端。中国互联网络信息中心发布的《第34次中国互联网络发展状况统计报告》显示,截至2014年6月,中国手机网民数量2014规模已达5.27亿,网民手机上网使用率达83.4%,首次超越
At present, radio and new media are becoming more and more integrated, and the structure of radio audiences has obviously changed. As a result, radio concepts and patterns have evolved. As the first-line broadcasters, they truly feel the changes. Radio how to integrate resources, innovative forms, enhance core competitiveness, to achieve value expansion, as every broadcaster must face the issue. This paper takes Jiaxing Traffic Radio as an example, combining the practice in recent years, discusses the practice and thinking of multimedia convergence stage and radio innovation. First, the media integration What has been brought to the radio 1, broadcast ecological changes From the external environment, at present, the phone has become the largest Internet terminal. The 34th Statistical Report on the Internet Development in China released by the China Internet Network Information Center shows that as of June 2014, the number of mobile Internet users in China reached 527 million in 2014, and the Internet usage rate of mobile Internet users reached 83.4% for the first time