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当下很多媒体人在谈到传统媒体新闻和新媒体信息竞争上容易得出较为悲观的结论。还有很多人以国外传统媒体的运营困境作为例子,套用在国内传统媒体和新媒体的竞争上,武断地认为国内传统媒体气数已尽、难以突围。笔者对此观点是:目前,传统媒体与新媒体仍然处于互相竞争阶段,根本谈不上被替代被消灭。传统媒体如能积极学习新媒体长处,并发挥自己优势,仍然能够面对挑战去应对新闻竞争。本文从五个方面进行比较,论述传统媒体所独具的优势。
Many current media people easily come to the conclusion that a pessimistic conclusion is drawn when it comes to the competition between traditional media news and new media information. Many people use the dilemma of the operation of traditional foreign media as an example. Applying to the competition in the traditional media and new media in China, they arbitrarily think that the number of traditional media in the country is exhausted and it is hard to break through. The author of this view is: At present, the traditional media and new media are still in a stage of competition with each other, simply can not be replaced by being eliminated. If traditional media can actively learn the strengths of new media and exert their own advantages, they will still be able to face challenges in response to the news competition. This article compares five aspects and discusses the unique advantages of traditional media.