中国入世在即,上海作为一个国际性的大都市,迎面而来的是经济全球化的浪潮,如何面对具有不同文化传统的各国市场的营销和管理,将是上海企业面临的新问题。如果缺少对异文化的了解和沟通,会对企业经营带来不必要的麻烦,甚至导致风险和损失。 As China becomes a member of an international metropolis, Shanghai is on the tide of economic globalization. How to deal with the marketing and management of markets in different countries with different cultural traditions will be a new problem Shanghai enterprises will face. Lack of understanding and communication about different cultures will bring unnecessary troubles to the operation of enterprises and even lead to risks and losses.