黑龙江省是全国较早开发绿色食品的省份之一。经过20多年的努力,品牌建设势头良好,黑龙江绿色食品公信力和竞争力不断增强,品牌培育基础日益坚实、品牌经营主体日益壮大、品牌集群优势日益彰显、品牌价值日益显现。但与省外大企业和大品牌相比,我省绿色食品企业产品的知名品牌数量不多,知名大品牌较少。不少名副其实的品牌尚缺少广泛的知名度,未能做大做强,导致实际竞争力不强,品牌整体效益不高。在经济社会发展 Heilongjiang Province is one of the provinces that developed green food earlier in the country. After more than 20 years of hard work, brand building has enjoyed a good momentum. The credibility and competitiveness of green food in Heilongjiang Province have been continuously enhanced. The foundation for brand cultivation has been steadily growing. The main business of brand management has grown increasingly. The advantages of brand clusters have become increasingly prominent and brand values ​​have become increasingly apparent. However, compared with large enterprises and big brands outside the province, our province has a small number of well-known brands of green food products and few well-known big brands. Many real brands still lack a wide range of well-known, failed to become bigger and stronger, leading to the actual competitiveness is not strong, the overall brand is not high efficiency. In economic and social development