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标识是大众对于产品第一印象的来源,直接关系到大众对其的态度,好的标识能事半功倍地发挥既定功能。标识在拥有视觉传达艺术的同时,更注重的是实用性,即带给企业的经济效益和在大众中的传播。因此标识除了要好看,符合美学标准之外,更要富有内涵,能代表企业的形象,表达企业想要传达给消费者的信息。
Logo is the source of the first impression of the product for the public, is directly related to the attitude of the public, a good logo can give full play to its established function. At the same time as having the visual communication art, the logo pays more attention to practicality, that is, the economic benefit brought to the enterprise and its spread among the general public. Therefore, in addition to be good-looking logo, in line with the aesthetic standards, but also rich connotation, can represent the corporate image, express business want to convey to consumers information.