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>>中国广告企业,有相当一批是上个世纪90年代创办的。从成立至今,已有10年的历史,我们称之为“10岁企业”。由于这些企业目前代表着中国在各个行业的主导力量,主要竞争力和未来的主流,因此,研究“中国10岁企业”的管理成长问题具有相当重要的现实意义,对中国企业和行业在加入WTO以后的国际竞争力也有重大的社会价值。首先中国10岁广告企业普遍管理缺位,大部分公司以一个人单打独斗的形式出现,也就是老板忙得要命,而员工倒是很轻松。这类广
>> China’s advertising business, a considerable number of the last century was founded 90’s. Since its establishment, it has been 10 years old and we call it “10-year-old enterprise.” As these enterprises represent the dominant force, main competitiveness and the future mainstream of China in various industries at present, studying the management growth of “China’s 10-year-old enterprises” has a very important practical significance. For Chinese enterprises and industries after joining WTO The future international competitiveness also has significant social value. First of all, the general management of China’s 10-year-old advertising company is absent. Most of the companies appear as a single go-getters, that is, the employers are extremely busy while the employees are very relaxed. This kind of wide