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从产品特色出发,并结合消费者洞察,为《新商报》建立清晰明确的品牌定位:一直以来,《新商报》过于凸显其专业的商经特色,造成了受众群偏窄,但我们通过对其主要版面的分析发现,除了商经特色,《新商报》在报道风格上还具有深厚的文化品质,在报道深度上明显强于竞争对手;而在栏目的配比和信息内容上,《新商报》具有更强的都市性,它的周刊产品就满足了广大的都市人群的需求,凸显出都市性。
Starting from the product features and combining with the consumer insight, it establishes a clear and definite brand positioning for the “Xin Shang Bao Bao”: Since its publication, the “Xin Shang Bao” has so far highlighted its professional business features and caused a narrow audience, but we Through the analysis of its main pages, in addition to the characteristics of the Shang and Shang Dynasties, the newspaper has a profound cultural quality in reporting style, which is obviously stronger than its competitors in the aspect of reporting style. In terms of proportioning and information content , “New Business Daily” has a more urban, its weekly products to meet the needs of the majority of urban population, highlighting the urban.