借助体育运动平台创造品牌营销奇迹已经成为企业尤其是那些急欲从市场竞争中实现品牌突围的企业关注的重要现象。以赞助体育大赛或运动机构为主要手段的体育营销,也因此成为营销领域的一个重要分支。正当球迷们仍在为世界杯回味不已之际,家电企业也开始总结世界杯赛事期间的营 Creating a marvel of brand marketing through sports platforms has become an important phenomenon that businesses, especially those who are anxious to achieve brand breakthrough in market competition, are concerned. Sports marketing, sponsored by sports competitions or sports organizations, has also become an important branch of marketing. Just as fans are still afloat for the World Cup occasion, home appliance companies have begun to summarize the camp during the World Cup camp