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随着互联网技术的迅速发展,网络舆情的影响力正不断增加。近年来网络舆情事件多发频发,并呈现出多种新特征。通过合理分析当前网络舆情事件现状和网络舆情事件引导面临的困境,政府应不断提升公信力,建立健全网络舆情预警机制,畅通网民利益诉求通道,合理引导网络舆情事件,不断探索引导网络舆情事件的合理对策。
With the rapid development of Internet technology, the influence of Internet public opinion is increasing. In recent years, there have been many internet public opinion incidents and many new features have emerged. Through a reasonable analysis of the current situation of public opinion on the Internet and the predicament faced by the public opinion on the Internet, the government should continue to improve its credibility, establish and improve early warning mechanisms for Internet public opinions, unblock the interest demands of Internet users, guide the Internet public opinion reasonably, and continuously explore and guide the Internet public opinion events Countermeasures.