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中国广告协会日前在京召开的第四次会员代表大会提出,中广协今后的主要职能应是“指导、协调、服务、监督”。具体为:①宣传贯彻有关广告管理法规、政策,协助政府搞好行业管理。反映会员单位的意见和要求,就有关广告管理、行业规划向政府提出建议。②建立行业信息开发和服务网络,为行业提供国内外广告业的信息和市场信息。③组织新
The fourth member congress held by the China Advertising Association in Beijing recently proposed that the main functions of the CGA in the future should be “guidance, coordination, service, and supervision.” Specifically: 1 Publicize and implement relevant regulations and policies on advertising management, and assist the government to do a good job in industry management. To reflect the opinions and requirements of the member units, to advise the government on the relevant advertisement management and industry planning. 2 Establish industry information development and service networks to provide the industry with information and market information for the advertising industry at home and abroad. 3 Organization new