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中小学生及幼儿的出行安全永远是社会关注的焦点,也是学校和家长关心的重点,校车刷卡系统为解决“夺命校车”应运而生,立足校车安全这一热点问题大力发展“平安校车”的服务设施,帮助家长随时掌握孩子的动态信息。本研究以十堰市学校、家长为主要调查对象,通过问卷和座谈的方式,了解十堰市校车安全现状,并通过对消费者需求分析,找到校车刷卡系统满足消费者需求的切入点,以期寻求校车刷卡系统独具特色的盈利模式。
The safety of primary and secondary school students and young children 's travel is always the focus of society. It is also the focus of school and parents. The school bus swipe system is developed to solve the hot problem of school bus safety. School bus "service facilities to help parents keep abreast of the dynamic information of children. In this study, schools and parents in Shiyan City as the main survey, through questionnaires and seminars to understand the status quo of school bus safety in Shiyan City, and through the analysis of consumer needs, find the school bus credit card system to meet consumer demand entry point, in order to find the school bus Credit card system unique profit model.