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本文根据国务院办公厅2016年5月发布的《关于开展消费品工业“三品”专项行动营造良好市场环境的若干意见》中“增品种、提品质、创品牌”的“三品”战略为蓝本,以北京地区工艺美术燕京八绝之首——景泰蓝为目标对象,分三部分梳理分析当下景泰蓝行业品牌的产品革新、品质优化、品牌策略,并对传统工艺美术在当下的发展与创新提供借鉴意义。
This article according to the State Council General Office released in May 2016, “on the development of consumer products industry ” three “special action to create a good market environment, a number of opinions” “increase varieties, mention quality, create brand ” Strategy as the blueprint, taking the first place of Beijing Craft and Art Yanjing Eight Musts - Cloisonne as the target object, analyzing and analyzing the current Cloisonne industry brand product innovation, quality optimization and brand strategy in three parts and analyzing the current development of traditional arts and crafts Provide reference for innovation and innovation.