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根据上海社科院最新的一项调研:目前,上海有18岁以下的未成年人184万,占全市人口总数的13.8%。而新主流媒体的核心读者群是25-45岁的男性读者。这个年龄段中的读者多数有家庭,不少家庭中有未成年的孩子。《新闻晨报》作为一张覆盖上海,力图打造新主流媒体的日报,如何宣传、落实未成年人思想道德教育建设问题的报道,引导好青少年的成长,一直是我们思考和关注的课题。
According to a recent survey by the Shanghai Academy of Social Sciences: Currently, there are 1.84 million minors under 18 in Shanghai, accounting for 13.8% of the city’s total population. The core readership of the new mainstream media is a 25-45 year-old male reader. Most of the readers in this age group have families, and many families have underage children. As a daily newspaper covering Shanghai and seeking to create a new mainstream media, the “Morning News” has always been a topic of our thinking and concern about how to publicize and carry out reports on the construction of minors’ ideological and moral education and to guide the development of young people.