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黑龙江省于2009年成立黑龙江省品牌战略促进会,着力进行黑龙江省品牌建设。黑龙江省实现品牌设计产业化就是要将品牌设计做大做强、形成规模,产生规模效应,提升产品附加值,增强产品市场竞争力,树立企业社会形象,带动地区经济发展。作者对目前黑龙江省品牌概况、出现问题进行分析,进而提出解决问题的方法。
Heilongjiang Province in 2009 set up Heilongjiang Brand Strategy Promotion, focus on brand building in Heilongjiang Province. To achieve the industrialization of brand design in Heilongjiang Province, it is necessary to make the brand design bigger and stronger, form a scale, generate economies of scale, enhance the added value of products, enhance the market competitiveness of products, establish a corporate social image and promote regional economic development. The author of the current Heilongjiang Province brand overview, problems are analyzed, and then put forward the solution to the problem.