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普若特吉和该银行同居民们开了一个玩笑,目的是为了推广普若特吉新的理财计划。这是一次极其成功的新媒体营销活动近几年,新媒体营销成为营销界的热门,日益引起业内人士的关注。但新媒体具有其自身的特点和运行方式,依托其上的营销传播也需要遵循其独特的规律才能取得最大的效应。本文试图通过一个成功的新媒体营销的案例,来探讨如何在新的媒体环境中展开卓有成效的营销活动。
Prudence and the bank made a joke with the residents to promote Prudence’s new financial plan. This is an extremely successful new media marketing campaign In recent years, new media marketing has become a popular marketing community, attracting more and more people in the industry. However, the new media has its own characteristics and operating mode, relying on its marketing communications also need to follow its unique laws in order to obtain the maximum effect. This article attempts to explore how successful marketing campaigns can take place in a new media environment through a successful case of new media marketing.