随着社会经济的飞速发展,旅游业已成为全球经济中发展中势头最强劲和规模最大的产业之一,当然国内旅游行业也在日益凸显它在国民经济中的重要地位。西安市中小旅游企业虽然在市场大背景下与国内同类型行业基本相同,但是充分利用地域特色和文化来开拓旅游市场,才能充分发挥其特色,同时也要顺应当今服务业的潮流,重视消费者本身和客户服务,才能提升自身的竞争力。 With the rapid social and economic development, tourism has become one of the strongest and largest industries in the global economy. Of course, the domestic tourism industry is also increasingly highlighting its important position in the national economy. Although small and medium-sized tourism enterprises in Xi’an are basically the same as their domestic counterparts in the context of the market, it is only by fully exploiting the geographical features and culture to explore the tourism market that they can give full play to their own characteristics and at the same time conform to the current trend of the service industry and attach importance to consumers In itself and customer service, in order to enhance their own competitiveness.