隐喻是基于身体经验并受制于文化语境的认知方式,若以多种模态共同表征则具有更强的认知功能和情感诉求。本文针对2012伦敦奥运会开幕式中的大型广场表演,分析了其主题隐喻的构建过程。该多模态语篇主要以视觉和听觉模态共同传递信息,两者相互补充、协调配合,通过展示奥运程式和英国特有的历史文化合成了“激励一代人”的隐喻意义。 Metaphor is based on body experience and subject to the cultural context of the cognitive mode, if a variety of modalities to jointly characterize has a stronger cognitive function and emotional appeal. This article analyzes the process of building the theme metaphor for the large-scale square performance at the opening ceremony of the 2012 London Olympic Games. The multimodal discourse mainly conveys information in the modes of vision and hearing. Both of them complement each other and cooperate with each other. The metaphorical significance of “inspiring a generation ” is synthesized by displaying the Olympic program and British unique history and culture.