近年来,我国电力市场的发展取得了巨大的进步,随着电力市场改革步伐的进一步加快,供电企业的竞争压力则进一步加大。目前,供电企业为了获得更多的经济效益及社会效益,努力寻求优质的市场营销服务,开拓新环境下市场营销的新局面。本文主要针对当前电力市场经营服务中存在的诸多问题做了详细分析,并提出了有助于提高营销服务水平的可行性管理措施,坚持科学发展观,紧跟时代步伐。 In recent years, great progress has been made in the development of China’s electricity market. As the pace of reform in the power market accelerates further, the pressure on the competition among power supply enterprises has further increased. At present, in order to obtain more economic benefits and social benefits, power supply enterprises strive to seek high-quality marketing services and open up a new prospect of marketing in a new environment. This article mainly analyzes many problems existing in current electricity market management service, and puts forward feasible management measures that help to improve the level of marketing service. We adhere to the scientific concept of development and keep pace with the times.