论文部分内容阅读
2013年5月,由天津电视台主办的首届观众节活动在天津梅江会展中心盛大开幕,为期两天的展会,由天津电视台旗下11个频道搭台、联合上百家客户参与、吸引15万市民参观,盛大的场面既是对天津电视台媒体号召力的检阅,更是对天视广告部倡导的360度整合营销服务理念的考验。2013年9月1日,天津电视台新闻频道、都市频道全新亮相,加上原有的文艺、影视、体育、少儿、公共、国际等几大地面主力频道,形成了各具专业特点的媒体矩阵,为客户带来了全新的传播选择。至此,天津电视台形成了线上的专业化
In May 2013, the first audience festival hosted by Tianjin TV Station was grandly opened in Tianjin Meijiang Convention and Exhibition Center for a two-day exhibition. It was set up by 11 channels of Tianjin TV Station and was jointly participated by hundreds of customers, attracting 150,000 citizens Visit, a grand scene both on the Tianjin TV media appeal review, but also on the days of the Department of Advertising Advocacy of 360-degree integrated marketing service concept test. September 1, 2013, Tianjin TV news channel, a new urban channel debut, together with the original arts, film and television, sports, children, public, international and other major terrestrial main channel, formed a media matrix with professional characteristics for the The customer has brought a brand new communication option. At this point, Tianjin TV formed an online specialization