春节,是中国人最为隆重的节日,在春节期间进行情感营销更是许多品牌的重要选择。临近鸡年新春,消费者就已经感受到了来自不同品牌的浓浓暖意:有的让过年才有的热闹劲跃然眼前;有的用寥寥几笔勾勒出游子心头最柔软的挂念;还有的则用朴实的话语让温暖流入一家人的心田。但同时,在新春温情这个趋同的通调下,如何能够做到既符合整体营销氛围,又体现自身辨识度,则成了珀莱雅新 Spring Festival is the most solemn festival for Chinese people. Emotional marketing during the Spring Festival is an important choice for many brands. Near the New Year of the Chickens, consumers have already felt the warmth from different brands: some make the New Year’s excitement come to light; some use a few pen strokes out of the traveler’s softest thoughts; and With simple words let the warmth flow into the family heart. But at the same time, under the convergence of the warmth of the new year, how we can achieve the overall marketing atmosphere and reflect our own identity,